Renewal · Lumera Skin · Awaiting approval
Renew Lumera Skin as a three-month partnership
The previous Lumera campaign performed 34% above Maya's content average. Audience interest remained strong after the campaign, and the current rate no longer reflects performance.
Business Brain evidence used
View in Business Brain - Previous Lumera campaign performed 34% above Maya's content average
- Renewal probability increased from 78% to 86% two days ago
- Lumera is Maya's strongest partnership by performance
- Sponsored-rate recommendation now sits at $3,800
Recommended rate
$4,500
Success prob.
86%
Effort
Low
Urgency
High
Risk
Low
Proposed duration: Three months
Proposed structure
Month 1
1 Reel + 2 Stories
$1,500
Month 2
1 TikTok routine video
$1,500
Month 3
1 YouTube ingredient deep-dive
$1,500
Why CBA believes this
Previous campaign performed 34% above Maya's content average.
Previous campaign performance
34% above Maya's content average across saves, shares, comments.
Post-campaign audience signal
Brand mentions in comments held +18% for six weeks after the deal ended.
Rate benchmark
Comparable UK skincare creators are billing $4,200-$4,800 for a 3-month bundle.
Brand relationship
Direct line to Head of Influence. Two positive email threads in the last 30 days.