Negotiation · Solace Beauty · Awaiting approval
Approve Solace Beauty counteroffer
Counter Solace Beauty at $5,800 for a 2-video TikTok bundle + IG carousel. Brand has budget headroom.
Business Brain evidence used
View in Business Brain - Recent beauty content outperformed category average
- Previous negotiation with Solace produced a 17% rate increase
- Six-month usage exceeds Maya's approved 90-day limit
- Brand has budget headroom based on prior deal shape
Brand offer
$4,700
CBA recommended counteroffer
$5,800
Deliverables
- 2 TikTok videos
- 1 Instagram carousel
Reason
- Maya's recent beauty content outperformed the category average
- The brand has budget headroom
- Proposed usage rights are broader than the original brief
Risk
- Six-month paid usage requested
CBA recommendation
- Counter at $5,800
- Limit paid usage to 90 days
- Remove category exclusivity